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Research paper · 2026
The State of Partner Programs 2026
Cinna Mon Consulting × CinnaLab.io
What partner leaders told us about recruiting — the #1 challenge for 39.6% — activation, co-selling and portal adoption, and what growing programs do differently.
Get the Paper »Free · 3 minutes
Partner-Program Assessment
12 questions · 6 dimensions · your band and next step
Score your program across strategy, recruitment, onboarding, co-selling, operations and metrics. Get your band — Foundation to Optimised — and the right next step.
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Webinars build awareness, but they rarely land partners on their own. Five honest lessons on lists, follow-up, and why recruitment has to run continuously inside the program.
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Why Traditional PRMs Fail Partner Teams (And What Works) — partner teams don't hate PRMs. They hate what PRMs have become.
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Ask ten software leaders why their partner program underperforms and most will blame the partners. The real reasons run deeper.
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Discover CinnaLab.io, the AI-powered PRM built by partner experts to automate onboarding, enablement and deal flow.
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Poll results from our thought-leadership webinars with founders, CROs, and partner leaders, and what they taught us about recruiting and activating partners.
Read More »Download our free Partner Program Playbook to see how we approach partner ecosystem design.
